In 2020 Fitzbillies celebrated its 100th birthday. Founded in 1920 by Ernest and Arthur Mason, using their ‘demob’ money from the First World War, their initials are still visible in worn-out gold letters on the shop front. Alison Wright and Tim Hayward are the custodians now, with a thriving café behind the cake shop in Trumpington St and a coffee shop on the corner, a second branch in Bridge St and a larger bakery making artisan bread as well as the cakes and Chelsea buns.